Variable Data Printing

Cup sleeve printing with variable data printing services helps you to connect with individual customers on a personal level. With VDP, you can create thousands of unique cup sleeve print items; each with a different message, image or graphic for every recipient.

Also known by a variety of other names – including variable information printing (VIP), variable imaging (VI) and sometimes variable data publishing – the possibilities of variable data printing for personalisation and customisation of cup sleeves are endless.

variable data printed postcard

Things you can print with VDP

  • Personalised messages
  • Mailing addresses
  • Branch-specific addresses & contact details
  • Targeted content for each market demographic or region
  • Unique vouchers, discount codes & offers
  • Staff headshots, local photography & other images
  • Sequential numbering & verification codes
  • Personalised URLs & QR codes

How does variable data printing work?

Each product begins with a pre-made design template and a collection of data that is exclusive to it. This data can consist of text, pictures, or other visuals. Using digital printing software, the artwork and the particular data are printed together on each individual item. This eliminates the requirement to manually craft multiple variations of the artwork since it is all done for you!

csv file icon

What do I need to set up a VDP print run?

Setting up your cup sleeve artwork for variable data printing is a breeze. The most basic setup involves a static artwork design file (containing all design elements that stay the same for each printed item) and a spreadsheet document saved as a CSV file with the unique data you want to print.

What if I want to print unique images on each item?

Printing variable images is no hassle at all; simply add each image’s file name within your database, and send us a folder file with all your image files as well as your static artwork file and your database file.

It is easy to print variable images; just include the names of the individual images in your database and give us a folder containing all the separate images, your static artwork file, and your database file.

If you have any trouble, our experts are always happy to help – just drop us a line.

How can I specify how VDP elements are arranged on my print design?

Have you thought about adding Variable Data Printing (VDP) elements to your custom cup sleeve design? You can either leave a note with your order at the checkout, or if you’re using InDesign Photoshop or Illustrator, you can add placeholder text or graphics on a separate layer to the rest of your cup sleeve design. Either way, we’ll send you a digital proof of your design which will indicate where the VDP elements are placed and how they’ll look on your final printed cup sleeve. If you need to adjust the design before going to print, simply let us know!

If you are unsure about variable data or have any questions then call us on 023 8087 8037 or email us.

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